据知情人士透露,苹果已经完成了由其亲自打造的真人秀节目《应用星球》(Planet of the Apps)的拍摄,这是一部关于应用和天才开发者的节目。App developers must pitch their creation to four advisors in hope to partner with one of them for six weeks. After which they get a chance to earn a share of over ten million dollars in venture capital investment and featured placement on the app store.